MY PERSONA
Nicknames are considered to be alter egos of a kind, well mine is not. And not to blow my horn, but I am as my name reads--Diamond.
Sharply cut, angled with precision, and shinny. That's how my work is produced, and though some of my ideas may still need to be processed and polished, they are diamonds nonetheless.
I’ve been obsessed for the visual aesthetics for the last 10 years and at this point in my life I am focusing my career in the UX/UI & Product Design while taking advantage of my background in art direction and advertising.
I’m curious driven, always.
SKILLS
Product Desing
User research, product definition, needs hierarchization.
UX (User Experience):
Wireframes, User Story Mapping, Usability, Information Architecture, Documentation, User Testings: Heatmaps analysis, A/B testing, Recordings. User Centered Design, Client Relationship/Checkpoints, Q&A.
UI (User Interface):
Functionality, Visual Aesthetics, Pixel Perfect, Prototypes web/mobile, Responsive Design, Mobile First, Mockups.
Art Direction:
- Creative Conceptual Thinking
- Branding
- Storytelling
Front End:
- HTML5, CSS3, JS
- Frameworks: Bootstrap, JQuery, learning Angular 2
Software:
- Advanced knowledge of Adobe Creative Suite (AI, PS, Pr and AE) and InVision
- Sublime, GIT
Tools:
SCRUM | Design Thinking | Lean UX | Roadmaps
Secondary Skills: Conceptualization, Digital and Traditional Marketing/Advertising Strategies, New Business, Project Management
Complementary Skills: Grammar Nazi and Gamer
WHERE I WANT TO BE
At a place with room to grow and filled with people to learn from. Somewhere where the work quality is a priority and also the design team has a big responsibility in the decisions related with the business model and the final product. Work alongside with specific measures to prove things are working as they should (or even better): KPIs and defined roadmaps.
WHERE I'VE BEEN
Head of Product Design (May '16 - today)
Near BPO, Mexico
- Design of new features and updates from concept to release
- Design visual interfaces, user flows, and compelling interactions
- Translate complex ideas into simple, usable intuitive designs
- Work closely with front/back-end developers
- Explore and experiment with the actual products
- Translate web app features to native mobile
UI/UX Designer, Integrated Art Director & Front End (Sep '15 - April '16)
Osom - Mexico
CoFounder & Creative (Apr '14 - May '15)
Workshout MX - Mexico
Art Director & New Business (Apr '11 - Apr '14)
Miami Ad School - Mexico
Integrated Art Director Intern (Jun '13 - Oct '13)
David The Agency - Brazil
THE STUDENT KNOWLEDGE
I'm a non-stop knowledge learner machine, I'm always looking for new things to feed my learning hunger.
RIGHT NOW:
JS Advanced Mode
Khan Academy
Front & Back End Development Intensive Course (Jun 15 - Present)
Dev.F - Mexico City, Mexico
Art Direction Quarter Away (Oct 12 - Dic 12)
Miami Ad School Europe - Hamburg, Germany
- Art Direction Portafolio Program (Oct 11 - Oct 13)
Miami Ad School Mexico City - Mexico City, Mexico
WORDS KNOWLEDGE
Spanish: Native Mexican Filled with Slang.
English: Swag fluent.
Portuguese: I didn't die from starvation when I got lost drunk in Brazil
